Amria Bridal Marketing Campaign
As part of my marketing boot camp training, I developed a comprehensive campaign for Amria Bridal, a modern wedding dress brand focused on elegance, individuality, and inclusivity. The campaign was designed to increase brand awareness, drive online engagement, and attract a new generation of brides through a mix of digital storytelling. This project allowed me to apply practical marketing skills in branding, content strategy, and digital advertising, while crafting a campaign that felt authentic, aspirational, and results-driven.
7'ps of Marketing
In order to increase brand awareness, attract more potential customers, and ultimately drive sales, the primary goal is to position the brand as a trusted destination for brides-to-be by offering high-quality products. By achieving these goals, the business can attract a steady stream of clients and maintain a strong, recognisable brand in a competitive market.
Target Audience
Type B
Parties aged 18-40 who may help the bride choose her gown, a big part of the decision making.
Type C
Mothers of bride and groom aged 45-65. Key influencers who may participate in decision-making.
Type A
Brides-to-be aged 25-35 looking for a stylish dress. These are the primary decision-makers.
The Journey
Designing a customer journey for Amria Bridal is key to helping brides connect with the brand at every touchpoint. This involves understanding both the emotional and practical needs of brides-to-be at each stage of their decision-making process.
SEO Research
SEO can offer significant benefits for Amria Bridal by enhancing its online presence. By improving search engine rankings, SEO helps drive organic traffic to the website, making the brand more visible and accessible to potential customers.
Keyword Research
Keyword research will be essential to the success of Amria Bridal’s digital strategy. The goal is to identify the exact terms and phrases brides use when searching for wedding-related information, products, or services, ensuring the brand appears where and when it matters most.
Brands Voice
The tone of voice for Amira Bridal should reflect the emotions and experiences associated, such as joy, elegance, and trust.
95% of respondents say that using AI tools for marketing helps them spend less time on manual tasks and more time on important parts of their role.
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Audience
Outline the audience’s demographics and buying habits. Pinpoint where they shop, how they decide what to purchase, and their typical locations.
Distribution Plan
Content & Channels
Develop a multi-channel marketing and distribution strategy informed by audience research. Use these insights to create targeted content.
Monitor & Optimise
Track key performance metrics such as sales, website traffic, and customer satisfaction. Conduct regular audits and ongoing monitoring.
GA4
GA4 provides valuable insights into how brides interact with the website, allowing Amria Bridal to make data-driven decisions that refine marketing strategies, personalise the shopping experience, and ultimately boost bookings and sales.
