Scoop

Project Overview

Self Initiated, Scoop is an ice cream brand that specialises in natural, low-fat alternatives, offering consumers a healthier yet indulgent option. With a focus on quality ingredients and smart brand positioning, Scoop London stands out through its vibrant colour palette and inviting illustrations.

Project Goal

The goal was to create a distinctive and engaging brand identity for Scoop that reflects its commitment to healthier ingredients, enhances shelf visibility, and builds brand recognition through bold, playful visuals and a cohesive design system.