“Why Ruin A Good Night”

Project Overview

This project was completed during my final year at university as part of a brief set by the Royal Society of Arts (RSA). The campaign was submitted to the RSA for consideration and was ultimately shortlisted for an award.

Project Goal

To identify a conflict situation where productive dialogue is difficult. I chose to explore the link between alcohol and interpersonal conflict, developing a campaign aimed at raising awareness and encouraging healthier conversations around the issue.